Businesses usually create their website in English, and they cannot target customers who don’t know the language. Many business owners think whether they should translate their website or not. The wide availability of the internet has already brought the world together. Therefore, it is critical for businesses to translate their website in different languages to target customers across the globe.
People across the world speak English due to which it has dominated the internet. However, only 26 percent of the internet users understand the language, while 74 percent of people understand a language other than English.
Businesses cannot target online customers who don’t understand English. While there are internet users who understand English, there are many people who speak other languages are in millions. Smart businesses cannot ignore millions of these users and consider translating their websites to major languages. So, let us know which types of companies should translate their websites to increase their users.
Businesses operating in countries with multiple languages
There are many countries in this world in which people speak more than one language. Although some people in these countries understand English, it is not widely understood by all. That is what people living in India (Hindi, Punjabi, Marathi, Telugu), Canada (French, English), Switzerland (German, French, Italian) and other countries do.
There are many countries where people speak another primary language. To target such customers, businesses need to translate their websites to other languages. For example, if you want to target people in Canada, you should have an option on your website for translation into French. For businesses with customers in Switzerland, it should be for French, Italian, and German.
Companies that operate internationally
Organizations having a business in multiple countries should translate their website to the languages spoken in those nations. Customers can understand your business, products, and services better in their native language. Many customers do not make a purchase from websites in English as they don’t understand everything in detail. It is recommended to secure your business from various threats and grow it.
Understanding the details of the products they want to buy is more important than the price. Translating their websites is essential for retail businesses who sell products to other countries. Even if you are not actively operating in other countries but ship your product worldwide translating your website can be helpful. You can enter new markets and attract more customers to your website.
Business with digital products
It is challenging for companies with physical products to expand their reach to other countries. It costs them opening the physical stores, managing inventory, and additional costs. If you sell digital products like e-books, online courses, and designs, it is easy for you to expand your business to other countries. Digital products don’t even cost you any shipping charges. However, people will only buy if they understand your products in detail.
Translating your website helps them to understand the details of your products, like books, online courses, web hosting, or any other product. So, they are more likely to make a buying decision. Businesses like Netflix and Amazon Prime can also benefit by offering their video streaming services in other languages.
Travel and Tourism services
Businesses that offer travel and tourism service should translate their website into languages of the countries where they provide services. Companies which provide travel and tourism services internationally can help their customer understand their service better in their native language.
Some customers are not much educated, but they understand a local language and have access to internet services. They can buy tourism and travel services from such businesses if they can access the information in their language.
Moreover, tourism companies can help customers understand and buy their packages easily on their website and serve them better. Translating their website will also help them grow their customers.
Websites who want to improve their Search Rankings
You might be surprised to read what the search rankings have to do with language. Yes, the language of a website is important as every online activity starts with a search. Many people search for a product, service, or query in their native language. If a website does not exist in that language, it will never appear in the search results.
Moreover, translating a website in the languages spoken worldwide allows a broader audience to find it online as it will appear in the search results. For example, the most popular blogger and digital marketer Neil Patel increased the traffic on his blog by 47 % after translating it into 82 languages.
Businesses offering medical services
With the increase in illnesses across the world, people do not get the right treatment in their local area. Many people search for medical services abroad if they don’t find satisfactory treatment in their own country. Therefore, they try to search for the treatment online.
If the patients don’t understand English, they cannot find the hospitals offering the treatment for their illness. Therefore, hospitals and medical businesses should translate their websites in popular languages to target customers across the world.
Many hospitals and physicians offer online medical prescriptions to their patients. Even businesses who deal with medical supplies like instruments and medicines can translate their website as many customers look for online medicines by typing the name of the illness.
Now, what about the businesses that operate locally? Should they translate their websites? Will it benefit them? Yes, they should translate their websites to help people who don’t understand English. Most countries and states have a second language other than English. Translating their websites will also help local businesses to target those customers.
Nowadays, people search for those who provide home services online so website translation is good for local business providers. Even people search for a plumber in Stanmore online to get the best service in an easy way. Translating their websites to other languages will help businesses to reach more customers and make them understand their products and services better. Customers are more likely to buy from a business, and it will benefit businesses in many terms like increase of revenues, target new geographies, and increase search rankings.